New Hampshire’s iconic state motto, “Live Free or Die,” is at the center of a growing debate, with some residents calling for a change, arguing that it feels outdated and divisive.
The motto, adopted in 1945, comes from a quote by General John Stark, who fought in the American Revolution. In 1809, Stark, unable to attend a reunion of his former troops, sent a toast that read: “Live free or die; death is not the worst of evils.” The phrase was later chosen as the official state motto.
But in today’s political and social climate, not everyone feels the slogan still represents the state’s values. When asked whether New Hampshire should keep or replace its motto, most respondents said it’s time for a change.
“New Hampshire’s GOP is destroying the motto, pushing their alt-right agenda. I moved here three years ago and see it everywhere,” said Mike Blackledge.
Susan Fraser sees the motto as unnecessarily aggressive. “‘Live Free or Die’ feels confrontational. Let’s go back to ‘Scenic NH’ and highlight our natural beauty,” she said.
Others point to neighboring Vermont’s motto, “Freedom and Unity,” as a more balanced alternative. “Vermont’s motto is ‘Freedom and Unity.’ NH should pick something like that,” said Nancy Finch.
While some appreciate the message of personal freedom, they feel it lacks an emphasis on community responsibility. “I love living free, but community matters too. Our motto misses that balance,” said Craig Mabie.
For Mary Langdon, the phrase gives New Hampshire a reputation that doesn’t align with modern values. “Honestly, I hate it. People laugh at it. It feels outdated—more about hardcore individualism than collaboration,” she said.
